The instruction at 0x769a7a1f referenced memory at 0x00000028. The memory could not be written. Click on ok to terminate the program.

You get this error message when you want to deploy unattended Windows XP SP3 installation using SCCM 2007 R3 to VMware machine hosted on VMWare ESX Server 3i, 3.5.0.

The instruction at 0x769a7a1f referenced memory at 0x00000028. The memory could not be written. Click on ok to terminate the program.

The reason of this issue is missing mass storage drivers for VMWare image.

To resolve this issue VMWare SCSI Cotrollers drivers should be imported into SCCM and applied  to boot images and Drivers package distribution package.
Drivers for VMWare ESX machine you can find on already existed VMWare Windows XP machine in C:\Program Files\VMware\VMware Tools\Drivers\, copy to the SCCM Server and import it. To successfully install Windows XP SP3

First create a Driver Package in SCCM;

After that import the VMWare drivers into the Driver section:

Make sure that during Driver creation wizard, to update boot images and distribution points of Driver package.

..

 Add Apply Driver Package into the Task Sequence, choose previosly created VMWare driver package and check: "Select the mass storage driver within the package that needs to be installed before setup on Pre-Vista operating systems"